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David Rhoades is a veteran marketer with
more than 20 years of creative and media experience, including
two Emmy Awards. He is experienced in:
- Creative Management, overseeing designers,
writers, film and video crews, Web masters, and the overall
creative process.
- Corporate branding and identity.
- E-mail and print direct mail programs.
- Video and multimedia production.
- Partner/Reseller support programs.
Previously, David was a manager at ROI Marketing
in Raleigh, where he developed customer-centric direct and
electronic marketing programs for start-up technology clients.
Prior to joining ROI, David served as the director of marketing
programs for KOZ.com, an Internet community infrastructure
company. During the launch of KOZ's Community Publishing System,
he was instrumental in building affiliate marketing programs
designed to help traditional broadcast and print media companies
market the KOZ System to consumers. He was also responsible
for building KOZ's corporate brand and managing its print,
online, and direct mail campaigns.
David is a graduate of the Radio, Television,
Motion Pictures and Speech Communications programs from the
University of North Carolina at Chapel Hill. As a film, video
and multi-media producer, David spent years on location and
in edit bays producing TV commercials and presentations. As
creative services director for WTVD, the ABC/Disney-owned
television station in Raleigh-Durham, N.C., he led all marketing
efforts for the top-rated channel. He also worked in creative
services for a half-dozen other broadcast companies.
For fun, David enjoys movies, reading, a
bit of gardening, and practicing T’ai Chi. He resides
in Durham, North Carolina with his wife Lisa and two entertaining
cats, Mambo and Kona.
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